Marketing is an ever-evolving field, with new trends and strategies emerging every day. Whether you’re a seasoned marketer or just starting out, it can be overwhelming to keep up with the latest terminology and techniques. That’s why we’ve compiled this A-Z guide of marketing terms and concepts that every marketer should know. From A/B testing to viral marketing, we’ve got you covered. So grab a cup of coffee, sit back, and let’s dive into the world of marketing!
PS: This article is under writing and will be updated periodically.
A
AIDA Framework
AAARRR Framework
Acquisition
Activation
Average Order Value
Account Based Marketing
Average Revenue Per User
A/B Testing
B
Bottom of Funnel
Branding
Brand Recall
Brand Equity
Buyer Journey
Buyer Persona
Burn Rate
Brand Recognition
C
Customer Behaviour
Customer Acquisition Cost
Customer Relationship Management
Customer Data Platform
Customer Journey
Customer Experience
Cohort
Community Marketing
D
Direct Marketing
Digital Marketing
D2C
Demand Generation
Daily Active Users
E
Email Marketing
Event Marketing
Early Adaptors
Earned Media
F
G
Guerilla Marketing
Growth Marketing
Growth Hacking
Go-To-Market Strategy
Growth Loops
GRPS
Growth Levers
H
Hook
Hold Rate
Hypothesis
I
Influencer Marketing
Integrated Marketing
ICE Scoring Model
Ideal Customer Profile
J
Jobs to be Done
K
Key Performance Indicator
L
Loyalty
Life Time Value
Lifecycle Based Marketing
Lead Generation
Lean Marketing
Lean Analytics
Lead Nurturing
Lagging Indicators
M
Marketing
Marketing Efficiency Ratio
Minimum Viable Product
Marketing Audit
Middle of the Funnel
Marketing Qualified Lead
Media Planning
Media Buying
N
Neuro Marketing
Net Promotor Score
Network Effects
North Star Metric
O
P
Positioning
PR
Product Market Fit
4 Ps
Product Marketing
Product Led Growth
Q
Qualified Lead
R
Retention Marketing
Retargeting
Remarketing
Retail Marketing
ROAS
ROMI
RICE Scoring Model
Referral Marketing
Recency Frequency Monetary
Revenue Marketing
Revenue Analytics
S
Search Engine Marketing
Search Engine Optimization
SMS Marketing
Social Media Marketing
Sales Qualified Lead
SWOT Analysis
T
Top of the Funnel
Through the Line Marketing
Tripwire
T-Shaped Marketer
U
User Experience
UTM
V
W
WhatsApp Marketing
Word of Mouth Marketing
X
Weekly Active Users
Y
Yield Management
Z
Zero Cost Marketing
Zero Moment of Truth
0-9
360 degree Marketing
4Ps
To conclude, marketing is a vast and dynamic field that requires constant learning and adaptation. By familiarizing yourself with the key terms and concepts outlined in this A-Z guide, you’ll be well-equipped to navigate the ever-changing landscape of marketing. Whether you’re focused on SEO, social media, content marketing, or any other aspect of the industry, understanding the fundamentals is crucial to success. So keep learning, experimenting, and pushing the boundaries of what’s possible – and you’ll be well on your way to becoming a marketing pro!
And if you feel we have missed anything, please feel to highlight it in the comments below.
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